Roof Express
A large-scale lead-generation site for a Diamond Certified, GAF Master Elite roofing contractor in the Bay Area, with more than 1,100 indexed pages covering services, cities, ZIP codes and roofing guides.
The challenge
Roof Express is a licensed, Diamond Certified and GAF Master Elite roofing contractor serving San Francisco, Oakland, San Jose and the surrounding Bay Area. Roofing is one of the most competitive local searches there is, and homeowners compare credentials, reviews and warranties carefully before they ask anyone onto their roof.
What we did
We built a conversion-focused site that leads with credentials, licensing, insurance and real reviews, with dedicated pages for residential, commercial and flat roofing, repair, replacement, gutters, skylights and emergency service, plus financing, a project gallery and a fast-quote flow on every page. To win local search across the region we built city pages, ZIP-code pages, city roofing guides, a roofing glossary and an extensive blog, all backed by structured data for the business, its services, credentials, service areas and FAQs, along with llms.txt for AI search.
The result
Roof Express now has more than 1,100 pages in its sitemap, covering every service, city and ZIP code it serves, giving Bay Area homeowners a credible, easy path from search to a free roofing estimate.
Scope of work
Conversion-focused responsive design
Residential, commercial & flat roofing pages
City & ZIP-code service-area pages
City roofing guides & glossary
Blog content program
Rich local & FAQ schema
Free-estimate quote flow
llms.txt for AI search
A closer look
The sections we designed and built — tap any image to view full size.
Want results like this?
Packages start at $500 — or tell us what you need and we'll scope it for free.